Google Address Validation API

 Google address validation API can save you time and money by identifying invalid addresses. You can also use this API to validate address suggestions. Before, Google had no way of determining if an address was valid. Therefore, the company charged fees based on the number of keystrokes entered. This meant that businesses needed to enter addresses very carefully. Fortunately, the company changed their terms in 2018. Now, businesses can use Google's address validation API without paying any fees.

google address validation api

Using an address validation API is one of the best ways to improve the quality of your data. Google's current address database is not updated with NCOA data, and it misses millions of changes each year. This method puts the quality of your data at risk. For example, customers may get frustrated when their search results contain wrong addresses and may manually correct the addresses themselves. This can impact your customer experience and conversions. As a result, you'd want to use a tool that uses NCOA data to detect errors and make corrections.

Unfortunately, Google does not use the NCOA data update process. This means that the company misses millions of address changes every year. As a result, addresses will not be validated with this approach. And since Google does not provide initial steps for validation, you might end up with an incorrect address, resulting in frustration for your customers and a negative impact on your conversions. To avoid this issue, you should always choose an address validation API that is powered by NCOA.

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